SallyElbaz
Campaign evidence

Real campaigns. Real screenshots. Clear results.

Selected performance marketing work across e-commerce, healthcare, education, industrial B2B, and seasonal services.

Fashion e-commerce | Meta Ads

Carina

Conversion-focused campaign management for a fashion e-commerce brand in Saudi Arabia.

ObjectiveGenerate website purchases while maintaining an efficient acquisition cost.
ApproachConversion campaigns, audience testing, creative testing, funnel optimization, and purchase-event optimization.
Visible evidenceThe supplied Ads Manager screenshot shows purchase performance across selected campaigns.
Carina Meta Ads campaign performance screenshot
Click the screenshot to enlarge.
Fashion e-commerce | TikTok Ads

Dress Code

TikTok conversion campaign focused on online sales and purchase value.

Verified figures shown21 website purchases, 5.26x ROAS, EGP 9,181.09 spend, and EGP 48,301.49 purchase value.
ApproachCreative testing, audience refinement, conversion optimization, and Pixel-based measurement.
Dress Code TikTok Ads campaign results
Healthcare | Nutrition

Dr. Ahmed Aziz — Nutritionist

Local lead-generation campaigns designed to generate qualified messages and appointment inquiries.

ObjectiveIncrease messaging conversations and appointment demand across the clinic locations.
RoleCampaign setup, local audience targeting, creative testing, optimization, and scaling decisions.
Visible evidenceThe supplied screenshots display message results, cost per messaging conversation, reach, impressions, and spend.
Dr Ahmed Aziz nutrition Meta Ads screenshotDr Ahmed Aziz nutrition campaign screenshot
Seasonal services | Meta Ads

Divercity Rental

Seasonal campaign planning and reporting for a North Coast golf cart rental service.

ObjectiveGenerate engagement and rental inquiries during the peak summer period.
ApproachSeasonal location targeting, DM-focused campaigns, and structured performance reporting.
Divercity Rental campaign report screenshot
Industrial B2B | LinkedIn & Meta

Trigroups / Triscope

Digital marketing and lead-generation work for a construction and engineering business serving factories, laboratories, hospitals, pharmaceutical facilities, and other technical environments.

Business Triscope operates as a licensed general contractor and goods supplier within the Trigroups structure.
Objective Reach qualified B2B decision-makers and create demand for construction, engineering, drainage, wall-cladding, flooring, and industrial building solutions.
Approach Audience research, competitor analysis, LinkedIn and Meta strategy, technical content angles, lead-generation planning, and targeting of procurement, facility, production, quality, maintenance, and engineering roles.
Trigroups and Triscope portfolio project
Project evidence from the original portfolio. Click to enlarge.
Fashion e-commerce | Meta Ads

Pakinam Store

Local Egyptian brand selling turbans through its e-commerce website.

ObjectiveGenerate profitable website purchases and improve the full sales funnel.
Verified figures shown6.14x ROAS, 237 purchases, EGP 194,735 purchase value, and EGP 133.87 cost per purchase.
Funnel evidenceAdd to Cart, Initiated Checkout, Added Payment Information, and Purchase events are shown in the supplied screenshots.
Pakinam campaign result Pakinam funnel result Pakinam campaign proof
Fashion e-commerce | Meta Ads

Tuxcity

Local brand selling men's and women's clothing through its website.

ObjectiveGenerate website purchases and improve profitable sales performance.
Verified figures shown27 website purchases, 7.79x ROAS, EGP 5,682.93 spend, and EGP 210.48 cost per purchase.
ApproachConversion campaigns, creative testing, audience optimization, and purchase-event optimization.
Tuxcity campaign result Tuxcity campaign metrics Tuxcity campaign proof
Healthcare | Meta Ads

Flow To Fly

Physiotherapy and rehabilitation campaign focused on engagement and patient inquiries.

ObjectiveGenerate WhatsApp conversations and increase awareness for physiotherapy services.
ApproachLocal targeting, message campaigns, engagement optimization, and continuous creative testing.
EvidenceThe original campaign screenshot is included as proof of work.
Flow To Fly campaign screenshot
Beauty e-commerce

Hathor Organics

Conversion-focused performance marketing supported by product testing and retargeting.

ObjectiveIncrease online purchases and improve conversion performance.
ApproachProduct testing, conversion campaigns, retargeting, and continuous optimization.
Hathor Organics campaign screenshot

Additional client work.

Further examples across local services, healthcare, education, and recent e-commerce performance.

MB Vision campaign screenshot
Interior design

MB Vision — Dubai

Lead-generation campaign evidence for interior design and landscaping services.

SELF Medical Hub campaign screenshot
Healthcare

SELF Medical Hub

Local awareness and inquiry campaigns for a medical hub in New Cairo.

Sparks Preschool campaign screenshot
Education

Sparks Preschool

Parent-focused awareness, engagement, and inquiry campaigns.

AI marketing automation

Automated performance reporting.

A Make.com workflow transfers Meta Ads data into Google Sheets, uses OpenAI for structured analysis, and sends weekly email reports.

Business valueLess manual reporting, consistent KPI review, and faster optimization decisions.
1
Meta Ads

Campaign metrics collected on schedule.

2
Google Sheets

Raw data organized for reporting.

3
OpenAI analysis

Performance summarized into client and internal formats.

4
Gmail delivery

Weekly reports sent automatically.

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For paid media strategy, account management, audits, and reporting automation.

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Expanded campaign screenshot
CAL WA